10/16/2023 0 Comments Toy Story 4 instal the new for appleSo, as we discuss what feels like a slightly disappointing opening weekend for Toy Story 4, we should remember that the last movie performed likewise at the start and flourished after its "great-but-not-record-breaking" Fri-Sun debut. The Tom Hanks/Tim Allen adventure played all summer, even alongside Illumination's breakout Despicable Me, eventually earning $415 million domestic (a strong 3.77x multiplier) and $1 billion worldwide. But, like The Phantom Menace ($431 million domestic after a "disappointing" $105 million Wed-Sun launch 20 years ago), the much-anticipated sequel made its mark not by breaking opening weekend records but by displaying impressive staying power. It was a huge opening that still felt a little underwhelming considering the property, the reviews and the (up to that point) infamously mediocre summer movie season.
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